The new store has been almost entirely illuminated with LED. One of the key features of the lighting design was to create an overall lighting atmosphere, which was able to merge all premium brands (presenting themselves within a shop-in shop-system) by establishing a high-value, luxury identity. The lighting design was developed in close collaboration with the interior designers and the client, who benefits since many years from his experience in illuminating watches and jewelry.
In selected areas, lux levels up to 4000 lx belonged to the briefing. The highly reflective stone flooring was considered positively in the lighting concept, since the radiation on the floor supported the alignment of the shops as well as their various entrances.
Flush ceiling integrated downlights and wallwashers, precisely co-ordinated with the furniture and product presentations, illuminate the watches and diamonds.
In order to achieve exact results, different beam angles were obligatory (18O, 24O, 36O, 45O). Suspended ceiling panes with indirect LED-cove lighting systems add elegance and underline the store‘s concept. The colour for all lighting elements was defi ned with 3000OK.
Lighting objects, hand-made of ceramic blossoms and buds by London artist Valeria Nascimento, were set into “mise-en-scene“ by using narrow-beam LED spotlights. The layouts for all three installations (one for each level) were defined by using 1:1 templates created by the artist, and completed with “light“ by pfarré lighting design. The specialists of Munich‘s Lichtlauf GmbH crafted extraordinary small LED-fixtures for the buds, and, far ceiling-recessed, glare-free downlights individually for this project. In the shop windows, strong adjustable HQI-downlights bring out the sparkle of the products, supported by evenly lit backgrounds using recessed linear LED profi les. Hidden in the base of each window, LED-profi les light up the outer part of the window scene, creating a discreet “passepartout“ effect.
Credits
Project: Bucherer, Paris Client: Bucherer, Paris
Location: Bvd. des Capucines, Paris
Date of completion: April 2013 Size: 2000 qm/sqm
Architects: Blocher Blocher Partners, Stuttgart Alpha International, Paris
Lighting Design: Pfarré Lighting Design, Muenchen
Art: Valeria Nascimento, London
Photography: Sébastien D’Halloy, Paris, Nikolaus Koliusis, Stuttgart, Arnaud Porcheron, Paris
Project: Bucherer, Paris Client: Bucherer, Paris
Location: Bvd. des Capucines, Paris
Date of completion: April 2013 Size: 2000 qm/sqm
Architects: Blocher Blocher Partners, Stuttgart Alpha International, Paris
Lighting Design: Pfarré Lighting Design, Muenchen
Art: Valeria Nascimento, London
Photography: Sébastien D’Halloy, Paris, Nikolaus Koliusis, Stuttgart, Arnaud Porcheron, Paris
Gerd Pfarré FIALD is a lighting designer. In 1998, he founded Pfarré Lighting Design, a free lighting design office in Munich. Since 2012, Gerd is the co-editor of the magazine on lighting, ILLUMINATOR.
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